남원관광
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작성일 23-01-13 06:24본문
Download : 남원관광.pptx
설명
남원관광 , 남원관광생활전문레포트 , 남원관광
순서
레포트/생활전문
남원관광
Download : 남원관광.pptx( 69 )
남원관광,생활전문,레포트
_SLIDE_1_
Namwon
_SLIDE_2_
Contents
1
2
3
4
Choice Background
5
6
Current Situation & Marketing Analysis
SWOT Analysis
Marketing Objectives
STP Analysis
Marketing Strategy
Conclusion
7
_SLIDE_3_
1. Choice Background
_SLIDE_4_
1. Choice Background
Traditional Music of the Holy land
Silsangsa
Honbul Literature
Gwanghanruwon
_SLIDE_5_
Story of Chunhyang in Namwon
_SLIDE_6_
2. Current Situation Analysis
Customers Analysis
Almost Domestic Travelers
Limitation of Tourism Area
- Mt.Jiri & Namwon downtown
_SLIDE_7_
1) Muju
2) Jeonju
Just sightseeing tour in the past
Well-being and experience tour in present
Tourism & leisure-type industrial city
Make association with Namwon
- Namwon : summer tourists
- Muju : winter tourists
→solve the low-season problem
Main city for Korean food,
historic buildings, sports activities
and innovative festivals.
Make association with Namwon
- Both images are
→m…(To be continued )
남원관광
다.